Experience Campaigns Issue Advocacy
Since entering politics in 1995, the Internet has proven itself as a powerful campaign tool. Our experience not only spans the entire history of political use of the Internet, but in each campaign cycle we've pioneered new techniques that have shaped the landscape of online politics. The following are some examples of the projects on which we've worked. For each site you will find archived sections as well as an explanation of the basic goals and accomplishments of the online campaign. Many of the sites are archived as "Screen Capture" images only and therefore take considerably longer to load than they did when the sites were active.
Dole For President, 1995
Most successful site of the Republican Primary
Pioneered online political fundraising concepts
Developed groundbreaking online activist tools
Dole/Kemp, 1996
Most successful political site of the election cycle
70,000 email subscribers (largest ever political email list)
15,000 volunteers recruited online (1/3 of national database)
$55,000 raised online
Pioneered User Customization
Christie Whitman, 1997
Pioneered Online Contrast Campaigning
First campaign to offer equal content for Spanish speakers
200,000 hits in the last 5 days of the campaign (the race was decided by 20,000 votes.)
Darrell Issa, 1998
Strong Internet presence early in a statewide primary
Helped to inform voters of the candidate's history
George Pataki, 1998
Brought user customization to a local level
Using the Internet to deliver individually tailored information
Republican National Committee, 2000
Redesign of National Party site
Helped create enduring online presence
Advised on online advertising buys
Many of the same tools and techniques are being applied to issue campaigns and Presage Internet Campaigns is experienced in this new field. We're working today to provide the same level of service and creativity to clients who are looking to make a statement with their issue advocacy campaign.
Satellite Reform Campaign, 1999 - 2000
Created a highly targeted online campaign for a complex issue
Used technology to assist lobbyists do their job with a tightly defined audience
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This site is here as an archive only.
To learn more about Robert Arena, visit his site.