Philosophy

The first time that many Americans considered the use of the Internet in politics was during the first Presidential debate of 1996 when Bob Dole invited the national television audience to visit his Web site. In reality, the foundation for that moment began over a year earlier. By the debate the online campaign had already amassed thousands of volunteers, tens of thousands of email addresses and thousands of dollars. The site was a success because it was a marriage of the political and the technical worlds. It combined what was politically desirable with what was technically possible and generated a unique and highly successful addition to the Senator's Presidential campaign. This didn't come out of idealism, it came out of necessity.

In an environment of increasing options for information and entertainment, soundbite politics alone no longer provide voters the information they demand, nor the inspiration they require to become actively involved in campaigns and causes that they support. The Internet, by contrast, enables the modern campaign to make its case to the public in a dynamic, information-rich way. It also provides informed supporters new opportunities for involvement. In the Internet environment, the ease and speed of email and Web-based organizing make grassroots support a powerful force. But someone needs to effectively marry the politics and the technology. As political professionals, not techies, we don't waste our time or your money on flashy online effects that only serve to slow the delivery of your message. We use new communications techniques to deliver the critical resources that candidate and issue campaigns need to win - visibility and public support for your issues, volunteers, donors and ultimately votes.

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